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Degree Launches ‘Bracket Gap Challenge’ for March Madness

Partners with two-time WNBA champion Candace Parker to advance equity in sports, the campaign aims to create recognition for female athletes.

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By: Lianna Albrizio

Associate Editor

This March Madness Degree— a leading antiperspirant brand— is launching the “Bracket Gap Challenge,” one of the largest women's basketball bracket promotions in history, to help raise awareness for the NCAA Women's tournament.    Following a recent study from Degree showing that only 12% of people filled out an NCAA Women's tournament bracket last year, the brand is encouraging fans to fill out a women's bracket and follow the games to give the women's tournament...

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